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The idea of this section is to provide European regions with an encyclopaedia in the field of innovation policy and strategic innovation policy management. Articles will be interconnected, wikipedia like.

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Creativity to stimulate innovation in traditional industries

The growing complexity of competitiveness is obliging European companies, especially industrial ones, to boost their elements of differentiation. Creativity and innovation, key elements to competitiveness are only found in the very people in the organisation and in their ability to create communities of people focused on the company as an element of sustainable human development. Therefore to attain the necessary level of creativity and innovation, we must envisage a new paradigm which integrates people into organisations which will not only strengthens the organization’s overall identity, but ultimately stimulates innovation.
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